Black Book Business Consulting understand that your website or App design, development and strategy is the cornerstone of your business and digital success. The success of your social media strategy and activity is also reliant on the ability of your website to convert visitors to carry out your required actions (CTAs) . We create a coherent website strategy which works in line with your business strategy, and overall marketing strategy.
Whether you are looking for your first professional website build or are planning on redeveloping your current website you will need a new website strategy. If you already have a website, we conduct a FREE website audit to identify elements which require attention. Our website audit identifies whether your website is running at optimal levels both technically and as the cornerstone of audience and customer engagement, converting them to take your required actions. The fundamental metrics we review include:
- Website or App Performance – Optimising website or App performance is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue
- Browser Cache
- Coding CSS CMS
- Image & video size
- Page Size, Speed, Redirects & Requests
- Website SEO – Optimising website content helps drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike.
- Permission to Index
- Meta Description
- Content Plugins
- Descriptive Link Text
- Mobile Friendly Website – Our developers understand that it has never been more important to ensure that your website looks great and functions effectively when viewed on mobile devices. We ensure all websites designed and developed by us have:
- A fast download speed
- Improved mobile conversion rate
- Legible Font Size
- Positive digital ranking
- Streamlined user experience across devices
- Tap Targets are correctly sized and functional
- SecureWebsite– Website security is vital to keep your website information and databases safe from hackers who can exploit your website, take it offline, and impact your online presence which can result in financial loss, brand reputation issues, and poor search engine rankings. We can ensure your website has adequate security measures in place for your requirements including SSL Certificate, Firewall, CMS, Third-party plugin, and application security.
Websites should be reviewed at least annually to ensure that content, images, and videos are refreshed, and website functionality is optimised in line with business and marketing objectives as well as technological progress and the latest algorithms.
Black Book Business Consulting can:
- Analyse your competition and align business goals
- Determine your website redesign goals
- Ensure your branding, content and tone are consistent
- Identify your target audience and create a pleasing user experience
- Make an inventory of your high-performing assets and create new assets
- Protect your SEO and create new SEO optimised collateral and content
- Provide a free website audit and benchmark your current performance metrics
If you are looking for professional website or App from a multi award winning digital agency with experiencedwebsite and App designers, developers, and content specialists, please contact us today for a competitive quotation. Email Us Don’t forget to follow us on your favourite socials.