Marketing Strategy tailored to meet business objectives to drive engagement and sales. We research your entire current digital footprint and identify your business goals and objectives in preparation to work on your marketing strategy. It is essential that your tailormade marketing strategy support your business objectives and engage your target audience to increase engagement and convert to increased sales of your products or services. Your marketing strategywill be clarify your online value proposition (OVP), key brand messaging, data gathering, target demographics, social media channel use, and other high-level elements.It is a long term strategy which will affect your:
Depending on your requirements we can solely focus on improving the use of your current digital platforms, including your website, social media, and review sites, or dig a little deeper with a SWOT analysis. Corporates may appreciate or require a PESTLE analysis.
We work closely with business owners, to provide a SWOT matrix with each of the categories (strengths, weaknesses, opportunities, and threats) occupying a cell on a table and advise on how to gain a larger market share, launch a new product or service, improve brand awareness and reputation, improve customer relationship management (CRM) etc. A SWOT analysis is perfect for small business getting to know their market, industry sector, audience, and competitors. This simple process can have huge benefits, both short- and long-term.
We use a PESTLE analysis as a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing corporate businesses. Working closely with Managing Directors, Financial Directors, Business Development Directors, CEOs etc. we conduct a thorough PESTLE analysis which can be delivered at Boardroom level to potential investors, existing investors, and shareholders.
Benefits of a Marketing Strategy
A marketing strategy is your best defence against stagnation and helps identify key business objectives. We ensure you marketing strategy refers to a business’s overall game plan for reaching prospective customers and turning them into customers of the products or services the business provides. It contains your brand value proposition, key brand messaging, data on target customer demographics, and other high-level elements.A well-articulated marketing strategy provides a road map and informs the marketing plan. Your marketing strategy covers big-picture, while your marketing plan defines the logistical details of specific campaigns or project and is rooted in your brand proposition, which summarises your competitive advantage. Our market research is essential in charting the efficacy of any marketing strategy in order to achieve business goals to increase engagement and increase sales.
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