Advertising Strategy

Comprehensive advertising services include strategy, planning, management, and reporting.

Our Advertising Strategy campaign specialist will identify your campaign goals and propose an advertising strategy and plan to meet your campaign objectives. You may want to focus on driving website engagement, building leads or closing sales, for example. Advertising campaign success is achieved with thorough research, planning, engagement, and management.
Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing the ability to be found in Search Engine Results Pages (SERPs) primarily through paid advertising. While Search Engine Optimisation (SEO) is targeted for industry and location, SEM provides the ability to hyper-target demographics with paid search engine advertising. We identify the most relevant, cost-effective keywords is the most important aspect of any successful paid digital advertising campaign — often referred to as pay-per-click advertising (PPC).

We work to ensure that:

  • • Your search engine results page SERP rank is positioned above your competitors
  • • Your pay-per-click ((PPC) advertising campaign drives desired results
  • • Your cost-per-click (CPC) remains low due to consistent paid advertising strategy
  • • Your advertising strategy is aligned with organic SEO keywords

We identify the most effective keyword terms for your business, brand, products, and services. Advertising on search platforms takes the targeting capabilities available on social media platforms, like demographics and location, and layers it with the addition of keywords.

Benefits of Paid Advertising Strategy & Management:

  • • Analytics – We understand analytic results and can tailor and improve ad performance
  • • Competitive Advantage – get you featured above your industry competitors
  • • Placement – Search ads appear above the organic results
  • • ROI – Effective advertising strategy results in sales of at least 5 x investment
  • • Save Money – on expensive mistakes – this a specialist advertising agency function
  • • Save Time – on conducting research, preparation, and monitoring campaigns
  • • Targeting – Capture the attention of your specific target audience

Black Book Business Consulting ensure keywords and key phrases align with organic and paid search requirements so potential customers discover your brand, services and/or products first. We understand how search engine algorithms constantly change and realign advertising strategies and campaigns even whist they are running.

Social Media PPC advertising channels include:

  • • Facebook Advertising: Use a video, image post, or slideshow, which Facebook publish to the newsfeeds of your target audience.
  • • Twitter Advertising Campaigns: Pay to place a series of tweets or profile badges to the news feeds of your target audience, to increase website traffic, followers, tweet engagement, or app downloads.
  • • Sponsored Messages on LinkedIn: Target specific LinkedIn users based on their industry sector, job title and geographical area.
  • The most common Social Media PPC advertising objectives are to drive clients to your website. particular landing page, subscription, enquiry form or App with specific Call to Action (CTA) such as:

    • • Access Offer
    • • Book Sales Call
    • • Complete Enquiry Form
    • • Download (whitepaper, blog, or infographic)
    • • Event Registration, Booking, or Ticket purchase
    • • Subscribe to Blog, Newsletter or Updates

    After drafting your advertising strategy, we will manage, monitor, refine and report on effectiveness to ensure your advertising campaign is performing as expected. If you are looking for a tailored advertising strategy managed by a digital advertising specialist, please Contact Us today!


Affordable and professional marketing strategies