Comprehensive advertising services include strategy, planning, management, and reporting.
Our Advertising Strategy campaign specialist will identify your campaign goals and propose an advertising strategy and plan to meet your campaign objectives. You may want to focus on driving website engagement, building leads or closing sales, for example. Advertising campaign success is achieved with thorough research, planning, engagement, and management.
Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing the ability to be found in Search Engine Results Pages (SERPs) primarily through paid advertising. While Search Engine Optimisation (SEO) is targeted for industry and location, SEM provides the ability to hyper-target demographics with paid search engine advertising. We identify the most relevant, cost-effective keywords is the most important aspect of any successful paid digital advertising campaign — often referred to as pay-per-click advertising (PPC).
We work to ensure that:
We identify the most effective keyword terms for your business, brand, products, and services. Advertising on search platforms takes the targeting capabilities available on social media platforms, like demographics and location, and layers it with the addition of keywords.
Benefits of Paid Advertising Strategy & Management:
Black Book Business Consulting ensure keywords and key phrases align with organic and paid search requirements so potential customers discover your brand, services and/or products first. We understand how search engine algorithms constantly change and realign advertising strategies and campaigns even whist they are running.
Social Media PPC advertising channels include:
The most common Social Media PPC advertising objectives are to drive clients to your website. particular landing page, subscription, enquiry form or App with specific Call to Action (CTA) such as:
After drafting your advertising strategy, we will manage, monitor, refine and report on effectiveness to ensure your advertising campaign is performing as expected. If you are looking for a tailored advertising strategy managed by a digital advertising specialist, please Contact Us today!